marketing of BSNL Product by Sanchar Rath In Kutch

Story taken from DNA . Read it
http://www.dnaindia.com/money/report_bsnl-s-sanchar-rath-flagged-off_1314488

Bhuj: The Kutch Telecom District of BSNL has launched the state's first aggressive marketing for its mobile services through a Sanchar Rath which was flagged off in Bhuj on Thursday.

"This is Gujarat state's biggest border district where we have good network of our services. Popularity of our mobile services could be gauged from the fact that we are fifth in revenue among 17 telecom districts in the Gujarat telecom circle. The problem for us here was to reach our direct selling agents and franchise spread all over the district.
Our phone mechanic Salim gave a suggestion. Finding it practical, we decided to implement it," said Ashish Thaker, the new district telecom general manager. He said this innovative move tried for the first time in the state would help in increase of sales of recharge coupons, SIM cards, and internet cards.
He said their present annual revenue of Rs65 crore would increase to Rs100 crore by 2011 as they were installing 150 more mobile towers in the border district. He said that Sanchar rath on a mobile van would deliver all mobile-related material at the doorsteps of their agents who had so far to come to here. The material would be sent to their taluka level offices from where their approved retailers would have direct easy purchase to give effective service to all existing and new BSNL costumers.